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G4 Challenge

6 TV broadcasts RTL 7  25.000 DVD's


The 2006 G4 Challenge was a sports competition between people from 18 different countries. In Thailand, Laos, Brazil and Bolivia, participants had to drive and navigate through wonderful landscapes during which they competed with each other in various sporting activities. In association with Dessing Productions, Orientation produced six broadcasts of this event for RTL 7.

After the TV broadcasts we produced a DVD with the highlights from the instalments. This DVD was distributed by Land Rover in its quarterly magazine ‘One life’. The compilation was also screened in all Land Rover showrooms.

In 2008, Orientation was invited to take part in a recce through Mongolia, looking at locations for the new Challenge in 2009. We collaborated closely on the selection of candidates during the Dutch G4 2009 preliminaries. Unfortunately, nothing came of the Challenge in 2009.

G4 Challenge trailer:


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