Fairtrade Gemeente Amsterdam
Campaign development and logo design ‘Find The Fair’
Find The Fair
Creating a campaign and logo design for Amsterdam to raise awareness about Fairtrade products in cultural organizations in the City of Amsterdam. The ‘Find the Fair’ campaign shows that you will find the tastiest fairtrade products in all kinds of cultural places in Amsterdam. A fairtrade cup of coffee during the break of an impressive concert. A fair wine during a lively debate. Beautiful t-shirts in a museum shop. For this campaign we designed the ‘Find The Fair’ logo and developed several ‘Find The Fair’ posters and postcards. The ‘Find The Fair’ posters were spread out over cultural organizations in Amsterdam.
DESIGN | CAMPAIGN DEVELOPMENT | CONCEPT | PHOTOGRAPHY | AMSTERDAM | PRODUCTION | SCRIPT
Fairtrade Gemeente is a title for municipalities that are committed to fairtradee. Fairtrade Gemeente and its residents pay a lot of attention to fair trade. For example, the local government, companies and citizens work together to increase the sale and promotion of fairtrade products.